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We introduce those who set the latest fashion trends

Opening a fashion magazine, you’re unlikely to get past page 5 without encountering the term‘influencer’. But what does that mean exactly? Why is everyone talking about it? Influencers are those who influence opinions. Applied to the social media sector, influencers are bloggers who have a very large network – so lots of followers.

They are important for the economy because their recommendations are very persuasive. In other words – if influencers present a product on their Instagram (their most important medium), this is a certification of quality and trend potential. Most influencers are also very attractive, wear the coolest things and are copied by street style photographers. We introduce the most influential here.

Chiara Ferragni

CHIARA FERRAGNI

 

PRIVATE

The 30 year old Italian is classed as one of the world’s richest and most successful bloggers. She got engaged to Italian rapper Fedez a few weeks ago.

 

CAREER

Chiara set up the blog ‘The Blonde Salad’ in 2009 and still runs it successfully today. It has up to 3 million hits every month. She has also collaborated successfully with Louis Vuitton, Christian Dior, Max Mara, Chanel and Tommy Hilfiger.

Chiara Ferragni

Instagram:
9,7 million followers*

Chiara Ferragni

OLIVIA PALERMO

 

PRIVATE

The American It girl became famous in the MTV series ‘The City’. In 2014, she married German male model Johannes Huebl.

 

CAREER

The model presents the latest trends from the fashion and beauty sector in her celebrity blog. The 31 year old is very style confident and is invited to all the big fashion shows in Paris/Milan and New York. She has been a brand ambassador for Banana Republic since 2016.

OLIVIA PALERMO
OLIVIA PALERMO
OLIVIA PALERMO

Instagram:
4,9 million followers*

ANINE BING

ANINE BING

 

PRIVATE

The 34 year old initially made a career for herself as a model until she also became a singer, designer and blogger.

 

CAREER

Her shop can be found on her homepage and offers all the luxury basics from her own collection. Style tips for those who are unsure can be found in ‘Anine’s World’, the blog of the Danish influencer.

ANINE BING

Instagram:
425.000 followers*

ANINE BING

CARO DAUR

 

PRIVATE

This shooting star on the influencer scene comes from Hamburg, is 22 years old and studies business administration.

 

CAREER

This influencer from Hamburg fell under the spell of fashion and the latest beauty trends early on. Her blog is laid out like a diary and presents her outfits, favourite food and leisure activities. She has over 100,000 readers each month. Companies like Adidas, Cartier and Levi’s soon began to use Caro Daur as the face of their advertising.

CARO DAUR
CARO DAUR
CARO DAUR

Instagram:
1,1 million followers*

VICTORIA RADER

VICTORIA RADER

 

PRIVATE

This successful model lives in Munich with her husband and two boys.

 

CAREER

Fashion has always played a key role in Victoria’s life. In 2014, she launched her blog ‘VikyAndTheKid’. But this is not solely a fashion blog; Victoria lls it with fantastic lifestyle and travel elements. It is important to her that all the outfits and things she presents in her blog suit her and she feels comfortable with them. She doesn’t want to give up her Hermes bag, Balenciaga jacket and casual jogging bottoms.

VICTORIA RADER

Instagram:
37.000 followers*

VICTORIA RADER

FüSUN LINDNER

 

PRIVATE

Her life revolves around Munich where she lives with her two children and husband.

 

CAREER

After several successful years in magazines and publications, Fu?sun wanted to do something of her own; something she is passionate about. This gave rise to her blog ‘shortstoriesandskirts’. Blogging is wonderful journey for this mother of two and enables her to meet people, from creative designers to other inspiring bloggers who have become valued friends. Her five favourite basics are: a white shirt, perfectly sitting jeans, a Breton shirt, nude pumps and a timeless trench coat.

FU?SUN LINDNER
FU?SUN LINDNER
FU?SUN LINDNER

Instagram:
231.000 followers*